Orchestrating industrial ecosystem in circular economy: A two-stage transformation model for large manufacturing companies

Abstract Making the transition to a circular economy is an important goal for society and individual companies, particularly in resource-intensive manufacturing industries. Yet the complexity and interdependencies of such an undertaking mean that no single company can achieve it alone and ecosystem-wide orchestration is necessary. Based on a qualitative study of six large manufacturing companies (ecosystem orchestrators) and their ecosystem...

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Hansa Cequity releases the India MX Report 2020 – The state of Marketing Experience in India

Hansa Cequity, a leading Indian Customer Data Analytics, and MarTech firm, part of the RK Swamy Hansa Group, has released the India MX Report 2020 – The state of Marketing Experience in Indian companies. Marketing Experience (MX) – The next competitive battleground for brands Today, all products are conversations. Be it product-driven brands or service-driven brands, they are more and...

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