ActiveCampaign cements leadership in Customer Experience Automation (CXA) with the world’s most comprehensive platform for orchestrating personalized experiences across all channels

Press release content from PR Newswire. The AP news staff was not involved in its creation.

CHICAGO, July 23, 2020 /PRNewswire/ — ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle.

The expanded capabilities include new marketing[1]channels and integrations[2], and the ability to personalize web pages using customer data collected from multiple touchpoints throughout the customer journey. With this new functionality marketers can:

  • Create high-converting, interactive landing pages in minutes, with simple set up and easy-to-use templates. In an ongoing commitment to value, ActiveCampaign is now offering landing pages for free to all current customers as part of the company’s Customer Success Commitment[3]. Current ActiveCampaign customers can learn more about the new landing page functionality and take advantage of the offer here[4].
  • Personalize any web page[5] using data stored in tags, such as past purchases, shopping preferences, interests, demographics, and engagement data (Coming soon)
  • Automatically trigger push notifications and SMS messages based on any action taken during the customer journey via Twilio
  • Automatically trigger Slack notifications based on customer behavior (like when a customer subscribes to email, creates a support ticket, or writes a review)

ActiveCampaign’s CXA platform removes the barriers created by legacy email, marketing automation, CRM, and service and support solutions and helps businesses deliver a completely connected customer experience without forcing them into an all-in-one marketing solution. Rather than paying for functionality they don’t need, businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack, and achieve true omnichannel engagement across email marketing, personalized websites, targeted Facebook ads, SMS, chat, and more.

ActiveCampaign connects customer engagement across all touchpoints, so every channel that is added to the CXA platform improves the ability to personalize customer experiences in every other channel. As more touchpoints are integrated, engagement efforts can be further personalized to improve relationships and outcomes.

“Marketing today goes beyond basic email marketing or marketing automation alone—it’s about influencing a strong, long-lasting relationship with every customer,” said Maria Pergolino, ActiveCampaign’s Chief Marketing Officer. “Marketers need to impact better customer experiences, drive up- and cross-sell revenue, increase engagement, and create advocates. We will continue to expand our CXA platform to help them deliver these results, whether they’re small business owners or large marketing teams, ensuring the customer stays the focus of their campaigns.”

“We engage with customers through a variety of channels, including our eCommerce site, blog, and e-learning workshops,” said Susan Studer King, Digital Content Director at Floret Flowers. “Prior to ActiveCampaign, it was impossible for our one-person marketing team to connect the dots to deliver a personal experience to every single customer. Because ActiveCampaign connects across Shopify, WordPress, and Kajabi, we can pull information from all of these platforms to better segment our communications in ActiveCampaign, so every customer gets exactly the right message at the right time—whether they are a first-time seed buyer, or a seasoned workshop attendee.”

With comprehensive CXA functionality, ActiveCampaign received the 2020 G2 Best Software Companies Award for its Marketing and Sales products. Marketers and businesses can start a free trial at[6], no credit card required.

About ActiveCampaign
ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation on[7] and is the 2020 Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at[8].

Contact: Samantha Miller, 630-200-6958, [email protected][9]

View original content to download multimedia:[10]

SOURCE ActiveCampaign

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. [email protected] | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.